Glanbia Go All Out On Latest Gift With Purchase
It’s official. The new norm in the Australian supplement industry is gift with purchase (GWP) on many if not most major supplement purchases. The concept is not new and has been in place now for some years. However the amount of GWP products including, shirts, singlets, shakers, bottles, supplements & more has now been eclipsed […]
Maxs & Maxines Challenge – A Huge Succecss
Yep, the boys & gals at Max’s & Maxine’s are back again in 2016 with their bi-annual spring challenge kicking off at the start of September. Already it’s been heralded a success by the industry & amino active management, with entrant numbers up on last year & retailers across the country reporting an increase in […]
No Xplode XE Xtreme Energy
BSN NO-Xplode XE or Xtreme Energy shall be hitting Australia by the end of 2016. The high stimulant version No Xplode pre-workout has been delayed in reaching Australia due to it’s international popularity & re-formulation (removal of the ingredient yohimbine). Now though we have it on good authority that it’s coming. Looking forward to it’s […]
Arnold Series Finished
Arnold Schwarzenegger says it’s over & I won’t be back. Some three years after beginning work and lending his name to Muscle Pharm (MP) the Austrian Oak has said enough is enough revoking his relationship with the US manufacturer. MP have been plagued by a number of challenges over this time including scrutiny by the SEC, legal battles, […]
Victory Labs Launching Soon
Like most new supplement ventures, Victory Labs aim to be the ‘most innovative and trustworthy health and fitness products on the market”. But that’s a big claim and a big ask and with only part of their product line up disclosed, it’s hard to speculate how well Victory Labs are living up to their claim. […]
New BSN Clean Series
Australia is set to receive yet another new supplement line from the red US protein giant BSN. Seemingly hot on the heels of their recent DNA Series, at first glance, it’s hard to see exactly how the ‘Clean Series’ differs from the DNA Series. One could be forgiven for thinking that the ‘Clean’ title would mean […]
USN Supplements Debute Down Under
Originally founded in South Africa in 1999, USN has enjoyed rapid international growth in recent times culminating in its release in Australia. With supplements that cover the whole breadth of sports nutrition supplements from endurance to strength athletes, USN have the range for every kind of athlete. However, most Aussie supplement retailers are likely to […]
MuscleTech Hydroxycut Next Gen
Muscletech’s infamous Hydroxycut fat burner series is set for yet another new chapter with the release of the new Next Gen. As we’re all used to, the new release comes with plenty of colourful promises such as more ‘sensory, ‘intensity’ and ‘energy’! While the official full ingredient list has yet to be officially release, leaks […]
Xtend Go – Latest Release From Scivation
Scivation recently announced they will be trying to leverage the power of their Xtend brand even further with the release of Xtend Go. The only confirmed details are that Xtend Go will carry the infamous 7g of BCAAs in every serve. But rumours are rip that the secret ‘Go’ ingredient will be caffeine; given that […]
New Cellucor C4 Series
Not content with having one of the best selling pre workouts on the market, Cellucor recently announced they will be adding a massive 4 new products to their C4 line. The four new supplements consist of a C4 RTD, C4 50x, C4 Mass and C4 Ripped. The C4 RTD will include 2 serves and is […]
Cellucor G4 Series
Not content to rest on their laurels – having one of the leading pre workouts on the market; Cellucor are set to shake things up again in a big way with the impending release of their G4 (Fourth Generation) series of supplements. While the changes are largely cosmetic (albeit a few products get an added […]
MuscleTech Anarchy Pre Workout Announced
As we’ve come to expect from most big name new product releases, MuscleTech’s new pre workout Anarchy comes with the promise of being the most ‘explosive’ yet and delivering extreme boosts of ‘energy’, ‘intensity’ and ‘mental focus’. But to their credit, MuscleTech are one of the few supplement companies who subscribe to fully transparent dosing, […]
